Mockup directions · for Hank + Mileen

Daddy Ops — four directions to react to.

Tap any card to open the full mockup. Each one is a different visual direction for the same brief — same headline copy, same sections, same fake mailing list. Pick a vibe (or pieces from each) and we'll build the real one. Ten-minute look.

01Fireside

The handbook
nobody gave us.

Warm · Handmade
Cream + rust, Fraunces serif. Two-dads-at-the-workbench feel. Tender without being soft. Photography-forward.
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02Mission

Fatherhood as
operations.

Modern · Bold
Charcoal + burnt orange, Space Grotesk display. Numbered pillars, sharp contrast. The most "podcast brand" of the four.
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03Field Notes

Field notes from the front lines.

Editorial · Refined
Bone-white + forest, Fraunces + Source Serif body. Drop caps, sidebar, magazine column you stumbled into.
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04Tactical

Operating procedures in the field.

Tactical · Self-Aware
Olive drab + amber, Oswald stencil + typewriter accents. Mission brief, Standing Orders, Operator files. Mil-aesthetic, no drill-sergeant voice.
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Mockups by Scott Kim · ScottWilliamsMedia.com
Pick what works. We'll build the real one.